67: "Don't wear it for you, wear it for your family and friends"
The title is a line from an electric skateboarding tutorial about why you should wear a helmet. I do wear a helmet, to be perfectly clear, I just found it fascinating that they would put this kind of thing in writing, because it's kinda true. I couldn't care less about my personal safety, I am willing to assert my pedestrian right of way, even in situations that have a good chance of getting me injured, but by invoking the suffering of others, personally irresponsible behavior can be reframed, and then avoided.